Co- Founder, CEO

Max Einhorn is a media executive and producer with over a decade of experience in film and television.

Before co-founding Gennie, he served as Head of Content at FilmRise, where he spearheaded global content strategies and built a factual production division, serving as Executive Producer on over 225 hours of programming, including the long-running Bloodline Detectives Hosted by Nancy Grace.

At Gennie, Max draws on his deep production experience to design new generative AI workflows that expand what’s possible in factual storytelling.

He continues to lead at the intersection of creativity and technology, shaping the future of media production.

Co-Founder, Chief Creative Officer

Chelsea Durgin is a seasoned talent manager and media strategist with deep expertise in creator representation, digital production, and brand partnerships.

Before co-founding Gennie, she managed high-profile YouTube and TikTok creators, building sustainable careers across multiple platforms and negotiating major brand and media deals.

Previously, Chelsea led 360 Projects at Viral Nation, overseeing beauty, fashion, and lifestyle talent initiatives, where she developed innovative campaigns that connected creators with global brands.

At Gennie, she actively recruits top generative AI artists and ensures the creative human touch remains at the center of every project, blending artistry and technology to shape the future of storytelling.

Co- Founder, Chief Business Officer

Tejas Shah is a commercial strategist and analytics leader with deep expertise in entertainment, media, and data-driven decision-making.

Before co-founding Gennie, he served as Senior Vice President of Commercial Strategy & Analytics at FilmRise, where he led initiatives to optimize licensing, distribution, and monetization across one of the largest independent content libraries.

Previously, Tejas held strategic and financial roles at Bloomberg and PepsiCo, following an early career at J.P. Morgan in equity derivatives.

At Gennie, he combines his analytical precision and industry insight to design sustainable business models and growth strategies for the emerging era of AI-powered media.

Head of Production

Matthew Wenhardt is a creative technologist and production innovator at the forefront of storytelling and emerging media.

Before joining Gennie as Head of Production, he built a career designing broadcast systems and production workflows for industry leaders including ESPN, ABC, and Sony Entertainment.

Blending technical mastery with creative vision, Matt has pioneered the use of generative AI in narrative and documentary formats, setting new standards for efficiency and visual fidelity.

At Gennie, he architects the studio’s AI-driven workflows, ensuring every production meets the highest bar for technical excellence and creative impact.

Advisor

Fred Grinstein is a media executive and strategist specializing in AI, XR, and the future of storytelling.

Before joining Gennie as an advisor, he co-founded Machine Cinema, a creative community empowering creators, AI startups, and organizations to develop new art, content, and products.

With over 14 years of experience, Fred has held senior leadership roles at Anonymous Content, Pulse Films, and RadicalMedia, where he oversaw acclaimed documentary and series productions and drove cross-platform growth strategies.

Leveraging his deep network across the non-fiction TV industry and expertise in emerging technology, he continues to shape the intersection of creative development and next-generation media.